The world has changed substantially since the arrival of artificial intelligence. Not even the top category of motorsport is left behind, much less Fernando Alonso, two-time Formula 1 world champion.

The Asturian driver has “become” an AI, through a new tool, Ai.lonso, presented by Aston Martin Aramco Formula One. This pioneering tool (text-to-speech) presented by his current British team, allows you to listen to articles from the Aston Martin website narrated by the driver himself, in English, Spanish and French. Behind this innovative functionality are ElevenLabs and DeepReel, two leading companies in the creation of artificial intelligence.

From InnoIT, we recognize the impact of integrating artificial intelligence solutions into fan engagement strategies. Tools like Ai.lonso not only enrich the user experience, but also offer new ways to interact with followers. In the age of personalization and accessibility, we are here to help organizations take the next step in their digital journey.

And one of our speakers, Nieves Ábalos (CEO at Fonos & cofounder at Monoceros Labs), knows all about this. Below you can see her participation in our event, Applications of Generative AI in the tech world.