In the world of Formula 1, technology and innovation make the difference between winning and falling behind. Each F1 car has 300 sensors that generate 1.1 million data points every second. All this information flow is analyzed in real time thanks to the power of the cloud and artificial intelligence provided by AWS, allowing for the optimization of performance, safety, and the fan experience in every race.
These technologies are within reach of any company. In fact, generative artificial intelligence and data analysis to transform processes, such as improving decision-making and creating new experiences for customers, are the order of the day. The collaboration between Formula 1 and AWS is the best example of how digital innovation can impact not only sports, but any sector.
What can you learn from F1 for your company?
- Data-driven transformation: Just as F1 bases its strategies and improvements on real-time data, your company can leverage advanced data analysis to identify opportunities, anticipate trends, and optimize operations.
- Automation and generative AI: Artificial intelligence is helping to solve problems more quickly and efficiently, automate repetitive tasks, and facilitate decision-making. Imagine the potential of applying generative AI in the key processes of your organization.
- Personalized experiences: Just as F1 uses technology to engage fans, you can create personalized experiences for your customers, increasing their satisfaction and loyalty.
At InnoIT, we help you identify these opportunities and apply them to your business reality so that you can lead the change in your sector. Digital transformation is no longer an option, but a necessity to remain competitive.
This is how our last event with Amazon Web Services Barcelona User Group went
In our commitment to sharing knowledge and bringing the latest technological trends closer, we recently celebrated “Database blue/green deployment” together with AWS BCN, an event in our Barcelona offices, with the special participation of Beatriz Alcántara (Senior Solutions Architect at AWS).
During the session, we saw the advantages of blue/green implementations of Amazon RDS, showing how it is possible to make changes to the database version, configuration, and schema without interrupting service to end users and with minimal downtime.

If you missed it, or want to see a moment again, the full video is on our YouTube channel: